Key Responsibilities: 

• Develop and implement comprehensive digital marketing strategies across multiple platforms, including search engines, social media, email, and paid advertising.
• Conduct in-depth market research to identify trends, customer behavior, and competitive positioning.
• Manage and optimize multi-channel digital campaigns to drive brand awareness, lead generation, and conversion. 
• Ensure website performance, usability, and SEO best practices for higher search rankings and improved organic traffic.
• Conduct keyword research, on-page optimization, and link-building strategies to enhance visibility.
• Optimize technical SEO elements such as site speed, structured data, and mobile responsiveness. 
• Plan, execute, and optimize PPC campaigns (Google Ads, Meta Ads, LinkedIn, etc.) for increased engagement and conversion.
• Monitor ad performance metrics, adjust bidding strategies, and A/B test creatives to maximize ROI.
• Utilize remarketing and audience targeting techniques to improve campaign efficiency. 
• Collaborate with designers to create compelling digital assets.
• Monitor and analyze website traffic, campaign performance, and conversion rates using Google Analytics, Search Console, and other digital tools.
• Track and report KPIs such as CTR, bounce rate, customer acquisition cost (CAC), and return on ad spend (ROAS). 
• Optimize customer journeys and engagement through segmentation and personalization strategies.

Required Skills & Qualifications:

• Proven experience in SEO, SEM, and digital advertising.
• Strong understanding of Google Analytics, Google Ads, and Meta Business Suite.
• Excellent analytical skills with a data-driven approach to decision-making.
• Ability to manage multiple campaigns and projects simultaneously.
• The ideal candidate must have at least one year of experience in digital marketing and a formal education in digital marketing

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