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Əlaqə vasitələri:
Customer Value Management (CVM) Specialist (Junior/Mid-level)
To strengthen our customer engagement strategy, we are looking for a motivated CVM Specialist to join our team
Role Purpose
As a CVM Specialist, you will be responsible for supporting the integration and operational use of the marketing automation platform. You will play a key role in setting up customer workflows, implementing lifecycle campaigns, and working cross-functionally to increase customer retention and value
Key Responsibilities
- Collaborate with internal teams and vendors to manage the integration of the automation platform with our data infrastructure (CDP, transactional data, triggers, etc.)
- Build, test, and maintain automated workflows and customer journeys
- Design and execute customer segmentation strategies based on behavior and value
- Set up targeted, personalized campaigns and lifecycle communications
- Monitor customer metrics (CLTV, retention, churn) and suggest optimization strategies
- Work closely with marketing, product,ERP and tech teams to align CVM activities with business goals
- Ensure correct data flow and trigger logic for ongoing campaigns
Requirements
- Higher education is required; a degree in Marketing, Business, or Data Analytics is considered an advantage
- 1+ years of experience in CRM, CVM, or customer lifecycle marketing (internship or part-time experience is acceptable for junior candidates)
- Fluency in Russian is mandatory
- Strong analytical thinking and data-driven mindset
- Familiarity with marketing automation tools, CDPs, or CRM platforms
- Understanding of customer segmentation, triggers, and personalization
- Basic SQL or Excel proficiency is a plus
- Experience with e-commerce or retail customer data is a plus
What We Offer
- The opportunity to work with modern marketing automation and CDP tools
- Hands-on experience with customer journey design and growth strategies
- A collaborative and innovative work environment
- Career growth opportunities in a data-driven and fast-scaling company
- Competitive salary and team support for training and development
Interested candidates can send their CV to the e-mail address in the Apply for job button with the subject line: CVM Specialist.