About Project:

We are building a high-performing, agile, and creative team! Our mission is not to iterate on existing insurance products, but to discover brand-new ideas, test them in the real market, and deliver at least one validated product concept. This team will be a sandbox: a free environment for fast learning, deep user research, and prototyping. Here, everyone is a creator, not just an executor - actively contributing from idea generation to prototyping and testing. If you love innovative thinking, research, testing, and creating value from scratch, join us and let’s discover the products of the future together! 

Culture & mindset fit:

This is not a traditional corporate research role — we operate like a startup within PASHA Life Insurance. You’ll be part of a small, self-organizing, high-impact team working to explore real customer problems and validate new life insurance product ideas.

We’re looking for someone who is:

• Deeply curious and driven by real human insight;
• Outcome-focused, not research-for-research’s sake;
• Empathetic and open-minded, always listening first;
• Comfortable with ambiguity and early-stage chaos;
• Proactive and autonomous, but highly collaborative;
• Excited by experimentation, not afraid to pivot fast;
• Fluent in both qualitative and lean validation methods;
• Willing to lead and follow - this team embraces distributed leadership;
• Fully engaged - your insights can directly shape the next generation of life insurance.

Core responsibilities:

• You will be responsible for leading customer understanding and helping your team discover and validate real user needs. This includes:

Customer discovery & insight:

• Conduct empathy interviews and field research to uncover pain points;
• Facilitate problem discovery sessions with customers and internal stakeholders;
• Define and map personas, user journeys, and emotional triggers;
• Apply Design Thinking and other human-centered methodologies;
• Synthesize insights into structured, actionable formats (Notion, Miro, etc.);
• Collaborate with your team to define hypotheses and testable assumptions.

Experiment design:

• Co-design early-stage experiments to test value/problem fit;
• Support the team in running real-world tests — landing pages, interviews, pre-sales, etc.;
• Continuously evolve the discovery backlog with your team.

Supporting the team:

• Support concept and CX designers with research-backed input;
• Document and communicate findings clearly to guide decision-making;
• Help guide the team in selecting which problem space to pursue deeper.

Required skills & experience:

Must-have

• Proven experience in user research, CX, or service design, ideally within product teams;
• Strong grasp of qualitative research techniques - interviews, contextual inquiry, field observation;
• Experience with customer journey mapping, persona creation, and user segmentation;
• Familiarity with Design Thinking and Lean Product Discovery;
• Ability to synthesize messy, non-linear information into structured insight;
• Confident using tools like Miro, Figma, Notion, or equivalent;
• Excellent communication and storytelling skills;
• A self-starter who’s comfortable navigating uncertainty.

Nice-to-have

• Experience in insurance, fintech, or healthtech industries;
• Basic understanding of CX principles and digital service patterns;
• Exposure to hypothesis-driven development or no-code validation tools;
• Fluency in Azerbaijani & English (required), Russian (advantage).

The selection process will consist of the following main stages:

• Initial assessment
• Interview
• Technical assessment

Advantages of working with us:

We’re the company which cares about its customers!

• Multicultural Environment – We value the perspectives and experiences of our international colleagues, fostering openness, inclusiveness, and respect for diverse viewpoints.
• Competitive Compensation and Benefits – Including a competitive salary, comprehensive health insurance for employees and their family members, corporate life insurance covering critical illnesses, and an annual performance-based bonus.
• Professional Growth Opportunities – We invest in our employees’ development through clear career paths, personalized development plans, and a wide range of online courses and training programs.
• Health & Wellness Support – Access to sports and wellness services to promote a healthy, active lifestyle.
• Exclusive Discounts and Offers – Provided through our “Dəyərlisən” platform.
• Modern and Comfortable Workplace – A pleasant and engaging office environment designed for productivity and collaboration.
• Casual Dress Code – Dress comfortably and express your personal style.
• Workplace – Future Lub _ Demirchi Tower, 37 Khojali Avenue, Baku 1025, Baku, AZ

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