Marketing Specialist
Key Responsibilities:
- Develop and execute integrated marketing communication strategies to strengthen the brand identity across all channels.
- Ensure all marketing materials align with the brand’s tone, voice, and visual identity.
- Create high-quality content for websites, blogs, social media, press releases, and guest communications.
- Oversee social media strategy and content calendar, ensuring engaging and brand-aligned messaging.
- Collaborate with designers to produce visually appealing marketing assets.
- Develop and maintain relationships with media, influencers, and industry partners to maximize PR exposure.
- Support the execution of hotel openings, corporate events, and promotional campaigns.
- Organize and promote FAM trips, influencer collaborations, and media visits.
- Track and analyze marketing campaign performance and guest engagement metrics.
- Provide data-driven insights to improve communication strategies and brand positioning.
- Develop guest engagement materials, including newsletters, welcome letters, and in-room collateral.
- Work closely with hotel teams to ensure brand consistency across all guest touchpoints
Required Skills & Qualifications:
- Minimum 1 year of experience in marketing communications, hospitality marketing, or PR.
- Degree or formal education in marketing, communications, journalism, or hospitality management.
- Strong copywriting and storytelling skills, with the ability to craft engaging content.
- Experience in social media management, influencer marketing, and content strategy.
- Knowledge of public relations, media outreach, and brand reputation management.
- Excellent project management, communication, and teamwork skills.
- Passion for the hospitality industry and understanding of guest experience and service excellence.