Crocus Fitness

Şirkət haqqında:
Это первый фитнес-клуб сети Crocus Fitness, сочетающий полный набор фитнес- и wellness- услуг. Более 4000 кв. метров, суперпрофессиональный тренерский состав, индивидуальный подход, авторские программы, роскошный дизайн интерьера, 50-метровый бассейн, тренажерный зал площадью 500 м2, инновационное спортивное оборудование от ведущего мирового бренда Life Fitness, беговая дорожка по кругу зала и роскошная зона релаксации. Проект ориентирован не только на любителей здорового образа жизни, но и профессионалов в области фитнеса и спорта.
Əlaqə vasitələri:
Product Marketer
Responsibilities
- Develop and execute product marketing strategies to position Crocusoft solutions across local and international markets.
- Conduct market research, competitor analysis, and customer insights to identify opportunities for product growth and differentiation.
- Create compelling product messaging, positioning, and value propositions tailored for different customer segments (B2B, B2C, Enterprise, Government).
- Plan and deliver product launches, campaigns, and go-to-market strategies in collaboration with sales, design, and development teams.
- Build sales enablement materials, case studies, and presentations to support business development efforts.
- Manage content strategy across digital channels (website, LinkedIn, social media, email marketing) to drive engagement and lead generation.
- Track performance metrics (CTR, ROAS, CPC, LTV, etc.) and optimize campaigns for maximum ROI.
- Collaborate with product managers and developers to translate technical features into customer benefits.
Requirements
- Strong understanding of product marketing, SaaS, and software industry trends.
- At least 1 year of experience in product marketing, digital marketing, or related field.
- Excellent communication, storytelling, and copywriting skills in Azerbaijani and English (Russian is a plus).
- Ability to understand technical solutions and present them as business value to different audiences.
- Experience with marketing tools (Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, Analytics, CRM systems).
- Creative, analytical, and results-driven mindset.
We offer
- Competitive salary.
- Employee benefits package.
- 5-day work week, 09:00–18:00.
- Opportunity to grow within a fast-scaling software company.